Play by Day.... Play by Night.... We designed Play with you in mind.... It's fun, functional and incredibly comfortable! Play by day is an exciting cotton/spandex blended underwear designed to meet the need of the active Lifestyle. Play by night is Sensual & Sophisticated underwear made from Pima Cotton, one of the Softest and most Luxurious natural fibers know to man. These original iBoxers by Play come with a pocket designed specifically for your iPod listening pleasure (although you could use the pocket for any number of small electronics as well). I think this is a very fun and novel idea. Put on your play underwear and get out there and have some fun! "Pack & Play" easy fold feature. So grab your ipod and play! Shop for Play Underear Boxers at Underwearproducts.com
| By Sean Bickerton |
It was a hot night at QUO NYC in July when Intimo Inc. launched PLAY -- a colorful new concept in men's and women's underwear. ModelLaunch was there to photograph the event.
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The PLAY Underwear launch party featured a cast of go-go girls and boys flaunting the new bodywear while photographer Randee St. Nicholas photographed actress, singer and dancer Mayte Garcia and actor Keith Collins for PLAY's first campaign. As part of a cool new partnership with Apple Computers, PLAY customers will receive an iTunes card with every purchase redeemable for free music on iTunes.
Each of the brand's 3 lines offers a unique feature:
• The iBoxer (retail $20), is the world's first and only boxer specifically designed with a iPod or cellphone pocket.
• The seamless line (retail $18-26) is bright, colorful and incorporates special 'under-denim comfort zones'.
• The basic line features a specially engineered "U" pouch for men designed to comfortably "lift and present" and features a patent pending "easy-fold pouch" that makes folding and storing the new underwear a cinch.
