Play Underwear

Play by Day.... Play by Night.... We designed Play with you in mind.... It's fun, functional and incredibly comfortable! Play by day is an exciting cotton/spandex blended underwear designed to meet the need of the active Lifestyle. Play by night is Sensual & Sophisticated underwear made from Pima Cotton, one of the Softest and most Luxurious natural fibers know to man. These original iBoxers by Play come with a pocket designed specifically for your iPod listening pleasure (although you could use the pocket for any number of small electronics as well). Play iBoxer featuring the "i" pocket engineered to fit your mp3 player. I think this is a very fun and novel idea. Put on your play underwear and get out there and have some fun! "Pack & Play" easy fold feature. So grab your ipod and play! Shop for Play Underear Boxers at Underwearproducts.com

By Sean Bickerton August 10, 2005

It was a hot night at QUO NYC in July when Intimo Inc. launched PLAY -- a colorful new concept in men's and women's underwear. ModelLaunch was there to photograph the event.

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The PLAY Underwear launch party featured a cast of go-go girls and boys flaunting the new bodywear while photographer Randee St. Nicholas photographed actress, singer and dancer Mayte Garcia and actor Keith Collins for PLAY's first campaign. As part of a cool new partnership with Apple Computers, PLAY customers will receive an iTunes card with every purchase redeemable for free music on iTunes.

Each of the brand's 3 lines offers a unique feature:

• The iBoxer (retail $20), is the world's first and only boxer specifically designed with a iPod or cellphone pocket.

• The seamless line (retail $18-26) is bright, colorful and incorporates special 'under-denim comfort zones'.

• The basic line features a specially engineered "U" pouch for men designed to comfortably "lift and present" and features a patent pending "easy-fold pouch" that makes folding and storing the new underwear a cinch.