Sunday, March 22, 2009
Tuesday, September 19, 2006
Sunday, September 10, 2006
Thursday, September 07, 2006
Stiffies Underwear
Stiffies underwear
As the name implies, Stiffies underwear is a fitted boxer brief for blokes, with an internal side pockets (or "erection direction pockets") in which you place the penis.
This gives the wearer greater comfort especially when playing sport, and disguises potentially embarrassing erections by keeping it tucked into the side pocket when aroused.
Inspiration
Stiffies came to Andrew once day when he experienced immense discomfort during goodbye hug with an ex-girlfriend. He doesn't know whether the girl noticed but he was extremely embarrassed nonetheless.
Although he had been inventing since childhood it was the first time he had an idea for a clothing product: "It was one of those one-off moments," he says.
He developed the Stiffies concept and eventually found a manufacturer in China, who produced some 2500 units, which Andrew has been selling at markets and through his website.
How does it work?
His invention of underwear for blokes is designed to disguise a potentially embarrassing erection. Stiffies utilise a contoured pocket that is designed like "a push up bra for the penis", with left or right dressing options.
The wearer simply directs his penis to the contoured pocket on the left or right when he puts on the underwear. Thus, should an embarrassing erection materialise in the course of the day, the penis will be less noticeable, as it rises on the side rather than directly in front.
Andrew admits the underwear is not foolproof but works 60 to 70 per cent of the time.
The Stiffies underwear is made from standard underwear material - 92 per cent cotton and eight per cent spandex.
Further information
Interestingly enough, he's received some positive feedback from women who've admitted to the inventor that "bulgy male genitals is not a good look." He's also received encouraging responses from sportsmen who claim the pocket keeps them comfortable whilst at play.
Andrew acknowledges there are other concepts around for underwear designs with inner pockets, however the difference with Stiffies is the inner pocket, which are "erection direction pockets", primarily designed to hide embarrassing erections. However, he makes a point of understating the erection direction concept when selling his underwear at the markets, claiming that Aussie males are "scared by the whole thing and can't see the humour in it."
He only reveals the full concept once customers show interest in the point of difference between his and other underwear products on the market.
Saturday, August 05, 2006
Thursday, July 20, 2006
Tuesday, January 17, 2006
Play Underwear
Play by Day.... Play by Night.... We designed Play with you in mind.... It's fun, functional and incredibly comfortable! Play by day is an exciting cotton/spandex blended underwear designed to meet the need of the active Lifestyle. Play by night is Sensual & Sophisticated underwear made from Pima Cotton, one of the Softest and most Luxurious natural fibers know to man. These original iBoxers by Play come with a pocket designed specifically for your iPod listening pleasure (although you could use the pocket for any number of small electronics as well). I think this is a very fun and novel idea. Put on your play underwear and get out there and have some fun! "Pack & Play" easy fold feature. So grab your ipod and play! Shop for Play Underear Boxers at Underwearproducts.com
| By Sean Bickerton |
It was a hot night at QUO NYC in July when Intimo Inc. launched PLAY -- a colorful new concept in men's and women's underwear. ModelLaunch was there to photograph the event.
...............................
The PLAY Underwear launch party featured a cast of go-go girls and boys flaunting the new bodywear while photographer Randee St. Nicholas photographed actress, singer and dancer Mayte Garcia and actor Keith Collins for PLAY's first campaign. As part of a cool new partnership with Apple Computers, PLAY customers will receive an iTunes card with every purchase redeemable for free music on iTunes.
Each of the brand's 3 lines offers a unique feature:
• The iBoxer (retail $20), is the world's first and only boxer specifically designed with a iPod or cellphone pocket.
• The seamless line (retail $18-26) is bright, colorful and incorporates special 'under-denim comfort zones'.
• The basic line features a specially engineered "U" pouch for men designed to comfortably "lift and present" and features a patent pending "easy-fold pouch" that makes folding and storing the new underwear a cinch.
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